{"id":1468,"date":"2024-01-20T19:41:00","date_gmt":"2024-01-20T19:41:00","guid":{"rendered":"https:\/\/galaktica.io\/?p=1275"},"modified":"2024-06-05T17:26:46","modified_gmt":"2024-06-05T17:26:46","slug":"google-core-update","status":"publish","type":"post","link":"https:\/\/galaktica.io\/en\/blog\/google-core-update\/","title":{"rendered":"Google Core Update: Be on Top after Global Change"},"content":{"rendered":"

“Adapting to Google’s innovations is not just survival in the world of SEO, it is the way to leadership. Algorithms change, and therefore we have to change as well,” – says Nina Romaschenko, SEO Content Team Lead.<\/p><\/blockquote>\n

The latest Google Core Update brought a number of significant changes to the search landscape, forcing website owners and SEO specialists in Ukraine to review their optimization strategies. Innovations are aimed at improving the quality and relevance of search results, but at the same time can be a challenge due to a possible drop in rankings and metrics. Therefore, the key to success is constant readiness for changes and the ability to quickly adapt sites to new realities. This is confirmed by the experience of legit.ng, where the team led by Romaschenko is actively working on promoting content in sub-Saharan African markets.<\/p>\n

What is Google Core Update?<\/h2>\n

At the very beginning, let’s consider what Google Core Update is. These are global updates to Google’s core search algorithm, which occur approximately every quarter and aim to improve the quality and relevance of search results. As a rule, they last about two weeks, during which the positions of sites in search results can fluctuate. Such changes often require SEO specialists to react quickly and adapt their strategies.<\/p>\n\n\n\n\n\n\n\n\n\n\n
Update<\/th>\nRelease date<\/th>\nMain objectives<\/th>\n<\/tr>\n
Panda<\/td>\nFebruary 2011<\/td>\nFight against spam and low-quality content<\/td>\n<\/tr>\n
Penguin<\/td>\nApril 2012<\/td>\nDowngrading sites with unnatural links<\/td>\n<\/tr>\n
Hummingbird<\/td>\nAugust 2013<\/td>\nBetter understanding of user requests<\/td>\n<\/tr>\n
Pigeon<\/td>\nJuly 2014<\/td>\nImproved local search results<\/td>\n<\/tr>\n
RankBrain<\/td>\nOctober 2015<\/td>\nUsing artificial intelligence to understand queries<\/td>\n<\/tr>\n
Mobilegeddon<\/td>\nApril 2015<\/td>\nPrioritize mobile search<\/td>\n<\/tr>\n
BERT<\/td>\nOctober 2019<\/td>\nBetter understanding of query context<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

These updates aim to identify and highlight high-quality content, while sites with insufficient text uniqueness, outdated or low-quality content, and spammy resources may experience a drop in rankings. This doesn’t mean that even the best sites are immune to failure, but it does highlight the importance of constantly updating and improving content.<\/p>\n

In particular, the last update from October 2023 was global and affected all types of content to improve its relevance and usefulness. Although Google does not disclose the impact of this update on specific queries or searches, it can be considered a typical update that covers a wide range of queries and has a quick impact.<\/p>\n

It is important that the site consistently meets the E-A-T (expertise, authority, trustworthiness) requirements that Google uses to evaluate the quality of pages. In addition, it is worth paying attention to YMYL (Your Money or Your Life) content, which may affect the user’s life, for example, his health, financial status or security. Google now considers such content to be potentially dangerous and recommends avoiding these topics unless you have reputable expert authors.<\/p>\n

Impact of updates on Ukrainian websites<\/h2>\n

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The latest Google Core Update made changes in the rankings of many Ukrainian websites, forcing business owners and SEO specialists to review their promotion strategies. Here are the key changes that could be observed:<\/p>\n